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Streamlining Digital Marketing with a Virtual Assistant: Why You Should Hire a Digital Marketing Virtual Assistant

Marketing is not an easy task; it needs a lot of time and great decision making for it to work. And digital marketing, as much as it is a part of marketing in any business, is still quite different than what we are used to doing, with advertising from some fifty years ago; it would usually take a lot of trial and errors for different activities, and strategies before a company finally find what kind of approach would work best for their business. And before you know it- you’re drowning in tasks, and running out of time.

Which is why it’s always great to have an expert, or someone knowledgeable enough in the field, in your team. However, hiring digital marketing personnel is usually quite expensive, still, not to worry, because there exist, people who can help, without breaking your bank. We’re talking about Digital Marketing Virtual Assistants. Here are the things they can do to help your business’ Digital Marketing Department.

Email Marketing

Writing marketing emails isn’t really a Virtual Assistant’s usual job, but it still depends on what you have agreed upon with the contract. Should you ask your VA to also create the content for the email, remember that you should already have the strategy laid out, for it to work.

What really eats up time in the email side of marketing, is the email setup on your company’s system. This is why VA’s are usually tasked with this, in email marketing, and making sure that everything is working; from call to action buttons to links included in the email itself, or the newsletter.

Content Creation

Like email marketing, setting up a page for company-related content also takes up time as tests are needed, to make sure that everything is in place and buttons are functioning. A Digital Marketing VA will know what to do; from where to place the images and links to get proper attention, to make sure that clicking on a link redirects the user to the right page.

And like in email marketing, you can either also talk to them about the content creation itself, or hire another VA to do that task, as that too, would involve time-consuming sub-tasks such as researching topic, trends, writing, and editing.

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.”

Robert Rose, Content Marketer

Social Media

Some would think that having content shared on their business’ social media platform is already good enough, however, if you’re looking for your strategy to work, these platforms also need to be monitored.

A Digital Marketing VA can definitely help to manage and monitor engagements across social media platforms, as well as create reports from the data gathered from these platforms. This will help you determine which kind of approach works best with clients, as well as prospects, based on how they engage with posts.

These are only a few of the things a Digital Marketing VA can do. When hiring one, make sure that you define what you need them to do; whether it’s set up, management, or content creation, or all three. The best way still, to ensure your digital marketing works, is not only by having the right people but also had planned a strategy.

iHR Buddy can add leverage to your business by helping you manage the tasks that are taking up too much of your time by providing you quality first class Virtual Assistant service. Start outsourcing with us today!