Creating social media accounts for your businesses will be one of the greatest decisions you will ever make. Everyone is there, meaning, you can reach millions of customers in a matter of seconds with a single content you post on a platform. Maintaining social media relevance, however, takes so much time and brainpower. This is why most small to medium businesses get their help from Social Media Virtual Assistants.

Social Media VA’s are efficient in what they do: manage your business’ social media platform and maintain its relevance through consistent engagements. And these engagements take a lot of planning, too! And with planning, one needs the most important tool of all –a calendar!

Different Uses of Social Media Calendar

Part of a Social Media VA’s tasks, aside from managing social media platforms, is also creating content or be part of a team that creates content. However, coming up with a topic that is both relevant to the business and the audience, takes a long process. This is where a calendar is useful.

For Remembering Key Dates

A social media calendar helps you and your team remember important dates- whether it’s a national holiday or an influential person’s birthday. These dates are all important, as it helps assigned departments prepare contents ahead of time, instead of scrambling a day before. This also helps you know which post to automate, especially on days where everyone is away –l ike holidays.

Maintaining Consistency

Making sure that you’re creating at least 12-16 content each month takes so much time to plan, as you also have to make sure that they have a consistent tone and that they reflect company values. By using a calendar to plan your contents, you can make sure that they have all these qualities.

Performance Tracking

A social media calendar not only helps you plan ahead. You can also put all sorts of information from sources to engagement results. This can help you track the engagement performance of each post, to give you an idea of what appeals to your audience. You can then use that data in planning ahead for the next content you will be publishing on your platforms.

Performance Tracking

Like what is stated in the previous bullet, a calendar lets you put other information on them aside from publishing dates. This information is topics, headline or title, sources, assigned personnel or departments, and type of content.

When you have all this information in the calendar, it can help you organize and plan better with the people and departments assigned to creating the contents for the platforms. This can also help you make sure that no content is repeated and that the information you provide your audience is up to date, and relevant to current events to be relatable.